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AdEspresso

Company blog · adespresso.com/academy/blog · on HN as DivByZerobusinessstartups

AdEspresso is the company blog at adespresso.com, writing about business and startups. Since 2014, 8 different Hacker News readers have linked it 16 times. The last post was in 2023, but the archive is still widely read.

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16mentions?
8HN people?
2014–2021first – last linked?
Links on Hacker News per year · peak 6 in 2014

Too few sampled comments (3) to say how often HN recommends it.?

Why HN links it

Linked in HN threads on Facebook advertising, with one commenter pointing to its Facebook ads beginner guide as a starting point. Other comments discuss Facebook ad fraud and sponsored-post rules.

Summarised by Claude from a sample of 3 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.

Start driving results across Facebook, and Instagram with a free 14-day trial of AdEspresso.

The author on HN?

DivByZero · 84 karma · member since 2012

Trying to make Facebook advertising easy at AdEspresso.com

From their public HN profile, which links to this site.

Most-linked posts?

  1. /
    2 people · 2 mentions · first linked 2014-02-11

What Hacker News says?

  1. I think I understand the idea behind the video, but to me it looks like an experiment made by a very inexperienced advertiser. This guy could be a god walking between mere mortals on AdWords, but he surely lacks experience with Facebook advertising. Let me summarize why: - wrongly setted advertising : Google AdWords and Facebook Ads work in a completely different way. If you try to do advertising with Facebook the s…

    Comment linking /

    on “Facebook Fraud [video]”
  2. Submitted What you should learn from the man who lost $600,000 on Facebook ads as a story · 42 points

    HN discussion
  3. Drat, I wish I could edit; I meant deals negotiated off platform. My understanding is it's potentially illegal [1] to pay someone to post and not tag it as being an advertisement. Instagram added new transparency guidelines [2] that require sponsored posts to be created inside their platform [3] [1] https://www.usatoday.com/story/money/2016/03/15/lord--taylor... [2] https://business.instagram.com/blog/tagging-and-in…

    Comment linking /blog/instagram-sponsored-posts/

    on “Does Facebook pay Apple 30% of revenue derived from ads made within its iOS app?”
  4. Submitted From 0 to $1.2M RunRate (and profitability) in five quarters as a story · 10 points

    HN discussion
  5. cm2012 · 2021-02-19Recommends
    Depends what you're trying to do. This is a good place to start: https://adespresso.com/guides/facebook-ads-beginner/ . I am not associated with Ad Espresso in any way.

    Comment linking /guides/facebook-ads-beginner/

    on “Facebook reported fake numbers to advertisers”
  6. Submitted 7 counterintuitive things we avoided doing to grow 10X in a year as a story · 9 points

    HN discussion
  7. The article raises some great points and it's very frustrating to read these articles as the founder of a Facebook Ads Optimization tool aimed at SMBs (AdEspresso - http://adespresso.com - Shameless plug :P). I'm not going to say that copy was not good or that the number Facebook tracks are correct. I find the copy of the ad used pretty good overall. However I've some consideration about it: - I totally agree that F…

    Comment linking /

    on “Facebook CPC – Don't Waste Your Money”
  8. Submitted We Analyzed 37,259 Facebook Ads and Here’s What We Learned as a story · 5 points

    HN discussion
  9. Submitted Want $1M? Here’s how we did – anatomy of an AngelList fundraising as a story · 5 points

    HN discussion
  10. Submitted Why you should care about Price/Market Fit early on as a story · 4 points

    HN discussion
  11. Submitted Anatomy of a Startup M&A (AdEspresso Joins Hootsuite) as a story · 2 points

    HN discussion
  12. Submitted How quantum physics helped us keep a 10X year-over-year growth as a story · 2 points

    HN discussion
  13. Submitted AdEspresso acquired by Hootsuite as a story · 1 points

    HN discussion
  14. Submitted AdEspresso raises $20M. Here’s what’s next as a story · 1 points

    HN discussion
  15. Submitted How Psychology Can Make Your Facebook Ads Unforgettable as a story · 1 points

    HN discussion
  16. Submitted 5 Data-Driven ways to get more Facebook likes for your Startup as a story · 1 points

    HN discussion

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