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blog.sumall.com
Company blog · blog.sumall.com/journalbusinessstartups
blog.sumall.com is the company blog at blog.sumall.com, writing about business and startups. Since 2014, 6 different Hacker News readers have linked it 8 times, most often “How Optimizely Almost Got Me Fired (2014)”. No feed was found, so read it on the site itself.
Too few sampled comments (5) to say how often HN recommends it.?
Why HN links it
Linked for a 2014 post on how Optimizely's A/B test results nearly got its author fired, and for a broader piece on ad tech and marketing. Comments discuss the test statistics and the critique of advertising.
Summarised by Claude from a sample of 5 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.
Most-linked posts?
- How Optimizely Almost Got Me Fired (2014)4 people · 5 mentions · first linked 2014-06-30
What Hacker News says?
Tumors can be seen as made of cells which eschew cooperation with the rest of the body, and instead selfishly multiply, to the detriment of the whole and ultimately themselves. It is my belief that advertising is a cancer on the society; it's exploiting - and in the process, destroying - every vulnerable individual and social heuristic. It involves uncooperative behaviors like manipulating people and lying to them.…
Comment linking /journal/optimizely-got-me-fired.html
on “Confessions of a location data exec”Submitted How Optimizely Almost Got Me Fired (2014) as a story · 163 points
HN discussionOne thing I noticed that I haven't seen commented on yet: The solution mentioned of running a two tailed test would not have solved the problem of a false result the author demonstrated through conducting an A/A test. According to the image in the article: http://blog.sumall.com/wp-content/uploads/2014/06/optimizely... The A/A test had: A1: Population: 3920 Conversion: 721 A2: Population: 3999 Conversion: 623 Z-Scor…
Comment linking /wp-content/uploads/2014/06/optimizely-test.png
on “How Optimizely Almost Got Me Fired (2014)”Submitted Winning A/B results were not translating into improved user acquisition as a story · 106 points
HN discussionThere was a very interesting article posted here yesterday: http://blog.sumall.com/journal/optimizely-got-me-fired.html (discussion: https://news.ycombinator.com/item?id=10872359 ) Take a good look at it. Ignore the surface-level content about fixing the stats behind A/B tests. Read what else is there. This article literally admits that marketing industry is destroying itself from inside, by applying on each other t…
Comment linking /journal/optimizely-got-me-fired.html
on “Ad Tech Is the Worst Thing That Ever Happened to Advertising”Submitted How Optimizely (Almost) Got Me Fired as a story · 4 points
HN discussion> The way I see it, rejection of A/B testing is the rejection of the scientific method of conjecture and improvement. How much of A/B testing being done is actually scientific? The article touches on that a little bit, but I'm reminded of this gem from 2014: http://blog.sumall.com/journal/optimizely-got-me-fired.html When it was discussed 2 years ago, I teased out[0] (with a dose of cynical attitude) some key points…
Comment linking /journal/optimizely-got-me-fired.html
on “Optimizely’s decision to ditch its free plan”Quick glance: - Remove the 'beta' tag [1] - If this is a real LP, remove all navigation, your goal is to catch e-mail addresses here - The headline and paragraph below are quite the same, use the paragraph to explain what I can do with it but keep it broad (plan your vacation, prepare a sales pitch, share recipes..) - "Invite me" is a strange choice of CTA wording as you don' get invited but rather create a group. W…
Comment linking /journal/how-boost-sign-ups-website-change.html
on “Ask HN: Feedback on our landing page?”
