Top all-time · #25411
Bob Hoffman
Personal blog · bobhoffmanswebsite.com/newslettersbusinesswriting
Bob Hoffman writes bobhoffmanswebsite, a personal blog at bobhoffmanswebsite.com about business and writing. Since 2022, 3 different Hacker News readers have linked it 3 times. No feed was found, so read it on the site itself.
Too few sampled comments (2) to say how often HN recommends it.?
Why HN links it
HN readers link Bob Hoffman's blog for an ad-industry veteran's view on online advertising, including programmatic buying, adtech and whether targeted ads work. Comments cite him as a source in debates about ad-based internet business.
Summarised by Claude from a sample of 2 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.
What Hacker News says?
Mostly no, it does not. Actually there is nothing wrong with targeted advertising, products and ads are meant to target specific people in its nature. But online advertising are a scheme for tech companies to make money. Adtech was created to make the buying and selling of online advertising so much more efficient. Today, about $350 billion dollars is spent on online advertising. 70%+ of it is bought programmaticall…
Comment linking /newsletters
on “Ask HN: Does targeted advertising work at all?”Submitted inside the black box: How marketers waste billions on online ads as a story · 2 points
HN discussionSome people, besides the ones who read HN, believe the success of online advertising service providers, including so-called "Big Tech" and "adtech", is based on fraud. Please distinguish the success of online advertising service providers, e.g., Google, versus the success of online advertisers, e.g., Joe's Pizza. One example is Bob Hoffman. Hoffman is an ad industry veteran who suggests that despite all the advances…
Comment linking /
on “The ad-based internet is dying, and it's getting worse in the process”