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Braze Customer Engagement Platform

Company blog · braze.com/perspectivesbusinessprogramming

Braze Customer Engagement Platform is the company blog at braze.com, writing about business and programming. Since 2018, 14 different Hacker News readers have linked it 61 times, most often “When It's Time to Move to Scrum”. No feed was found, so read it on the site itself.

No feed foundVisit the blog
61mentions?
14HN people?
2018–2024first – last linked?
Links on Hacker News per year · peak 31 in 2020

Too few sampled comments (23) to say how often HN recommends it.?

Why HN links it

Most comments are Braze hiring posts. The rest cite Braze's blog as a source, for in-app purchase statistics and for a post on writing integration tests for asynchronous workloads.

Summarised by Claude from a sample of 23 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.

Power customer-centric interactions between consumers and brands in real-time.

Most-linked posts?

  1. /
    3 people · 8 mentions · first linked 2018-03-01
  2. /perspectives/tag/building-braze
    2 people · 10 mentions · first linked 2019-03-01
  3. When It's Time to Move to Scrum
    2 people · 3 mentions · first linked 2019-02-19
  4. How Braze Transformed Our Process for Handling Pages
    2 people · 3 mentions · first linked 2020-03-25
  5. The Road to Reliability Starts with Better Observability
    2 people · 2 mentions · first linked 2020-01-27
  6. How AWS Auto Scaling Enables Braze to Efficiently Send 2B Messages Each Day
    2 people · 2 mentions · first linked 2020-02-10
  7. Resiliency with Queues: Building a System That Never Skips a Beat in a Billion
    2 people · 2 mentions · first linked 2018-12-26
  8. Don’t Forget About Network Scalability
    2 people · 2 mentions · first linked 2018-10-30
  9. The April 29 Braze Outage
    2 people · 2 mentions · first linked 2024-05-03
  10. Restructuring the Braze Product Team
    2 people · 2 mentions · first linked 2019-03-26

What Hacker News says?

  1. bhayes121 · 2018-04-02
    Braze | Senior Engineers (Back End / Front End / Mobile / Eng Managers) | New York City, NY | FULL-TIME ONSITE VISA Braze ( https://www.braze.com/ ) is a NYC based start-up specializing in smart marketing automation. We are currently looking for senior engineers on the following teams: Dashboard (Front End / Fullstack), Platform (Back End / Fullstack), Data Infrastructure (Java/Kafka), as well as Mobile (iOS/Android…

    Comment linking /

    on “Ask HN: Who is hiring? (April 2018)”
  2. brazeepd · 2018-12-26

    Submitted Resiliency with Queues: Building a System That Never Skips a Beat in a Billion as a story · 97 points

    HN discussion
  3. rpenchina · 2020-08-03
    Braze | Senior Engineers (Android / iOS / Back End / Front End / DevOps / SRE) | New York City, NY | FULL-TIME ONSITE VISA Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Seamless, HBO, Disney, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and consumers in a more authentic and human way. And we do it at scale – each…

    Comment linking /perspectives/tag/building-braze

    on “Ask HN: Who is hiring? (August 2020)”
  4. brazeepd · 2019-05-30

    Submitted Cache Concurrency Control as a story · 57 points

    HN discussion
  5. bhayes121 · 2018-03-01
    Braze | Senior Engineers (Mobile / Back End / Front End / Eng Manager) | New York City, NY | FULL-TIME | ONSITE | VISA Braze ( https://www.braze.com/ ) is a NYC based start-up specializing in smart marketing automation. We are currently looking for senior engineers on the following teams: Dashboard (Front End / Fullstack), Platform (Back End / Fullstack), Data Infrastructure (Java/Kafka), as well as Mobile (iOS/Andr…

    Comment linking /

    on “Ask HN: Who is hiring? (March 2018)”
  6. brazeepd · 2019-07-11

    Submitted How Braze Hires Product Managers as a story · 41 points

    HN discussion
  7. bhayes121 · 2018-05-01
    Braze (formerly Appboy) | Senior Engineers (Back End / Front End / Mobile / Eng Manager) | New York City, NY | FULL-TIME ONSITE VISA Braze ( https://www.braze.com/ ) is a NYC based start-up specializing in smart marketing automation. Our powerful mobile SDK and dashboard have enabled companies like Domino’s, Citi, Hearst, Microsoft, ABC News, Urban Outfitters, Postmates, iHeartMedia and many others solve the hard pr…

    Comment linking /

    on “Ask HN: Who is hiring? (May 2018)”
  8. brazeepd · 2020-01-27

    Submitted The Road to Reliability Starts with Better Observability as a story · 17 points

    HN discussion
  9. rpenchina · 2020-06-01
    Braze | Senior Engineers (Android / iOS / Back End / Front End / DevOps / SRE) | New York City, NY | FULL-TIME ONSITE VISA Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Seamless, HBO, Disney, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and consumers in a more authentic and human way. And we do it at scale – each…

    Comment linking /perspectives/tag/building-braze

    on “Ask HN: Who is hiring? (June 2020)”
  10. maxthegeek1 · 2021-12-08

    Submitted Writing Effective Integration Tests for Asynchronous Workloads as a story · 16 points

    HN discussion
  11. zaksoup · 2020-08-17
    This is something I hadn't thought about until the article pointed it out. According to the first link in google ( https://www.braze.com/blog/in-app-purchase-stats/ ) the average iOS IAP in 2017 was $1.08. If you compare that to Square and Stripe's fee structure then the processing fees charged by the credit card processors is about 25%. This means Apple's taking for themselves much closer to a 5% cut which seems mu…

    Comment linking /blog/in-app-purchase-stats/

    on “Apple, Epic, and the App Store”
  12. brazeepd · 2020-03-25

    Submitted How Braze Transformed Our Process for Handling Pages as a story · 12 points

    HN discussion
  13. bhayes121 · 2018-09-04
    Braze | Senior Engineers (Android / iOS / Back End / Front End / DevOps) | New York City, NY | FULL-TIME ONSITE VISA Braze ( https://www.braze.com/ ) is a NYC based start-up specializing in smart marketing automation. Our powerful mobile SDK and dashboard have enabled companies like Domino’s, Citi, Hearst, Microsoft, ABC News, Urban Outfitters, Postmates, iHeartMedia and many others to solve the hard problem of unde…

    Comment linking /

    on “Ask HN: Who is hiring? (September 2018)”
  14. brazeepd · 2020-04-28

    Submitted Learning to Scale APIs with Django as a story · 10 points

    HN discussion
  15. bhayes121 · 2018-06-12
    Braze | Senior Engineers (Back End / Front End / Mobile / SVP of Engineering) | New York City, NY | FULL-TIME ONSITE VISA Braze ( https://www.braze.com/ ) is a NYC based start-up specializing in smart marketing automation. Our powerful mobile SDK and dashboard have enabled companies like Domino’s, Citi, Hearst, Microsoft, ABC News, Urban Outfitters, Postmates, iHeartMedia and many others to solve the hard problem of…

    Comment linking /

    on “Ask HN: Who is hiring? (June 2018)”
  16. brazeepd · 2018-10-30

    Submitted Don’t Forget About Network Scalability as a story · 10 points

    HN discussion
  17. erikaguerrero · 2018-08-01
    Braze | Senior Engineers (Back End / Front End / Mobile / Staff Engineer) | New York City, NY | FULL-TIME ONSITE VISA Braze ( https://www.braze.com/ ) is a NYC based start-up specializing in smart marketing automation. Our powerful mobile SDK and dashboard have enabled companies like Domino’s, Citi, Hearst, Microsoft, ABC News, Urban Outfitters, Postmates, iHeartMedia and many others to solve the hard problem of und…

    Comment linking /

    on “Ask HN: Who is hiring? (August 2018)”
  18. brazeepd · 2019-08-23

    Submitted The Dynamic Duo: Product Management and Product Design as a story · 9 points

    HN discussion
  19. bhayes121 · 2018-07-03
    Braze | Senior Engineers (Back End / Front End / Mobile / Staff Engineer) | New York City, NY | FULL-TIME ONSITE VISA Braze ( https://www.braze.com/ ) is a NYC based start-up specializing in smart marketing automation. Our powerful mobile SDK and dashboard have enabled companies like Domino’s, Citi, Hearst, Microsoft, ABC News, Urban Outfitters, Postmates, iHeartMedia and many others to solve the hard problem of und…

    Comment linking /

    on “Ask HN: Who is hiring? (July 2018)”
  20. brazeepd · 2019-01-17

    Submitted Finding and Fixing Hotspots Through Monitoring as a story · 9 points

    HN discussion
  21. rpenchina · 2020-07-06
    Braze | Senior Engineers (Android / iOS / Back End / Front End / DevOps / SRE) | New York City, NY | FULL-TIME ONSITE VISA Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Seamless, HBO, Disney, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and consumers in a more authentic and human way. And we do it at scale – each…

    Comment linking /perspectives/tag/building-braze

    on “Ask HN: Who is hiring? (July 2020)”
  22. brazeepd · 2019-06-20

    Submitted Connected Content and the Slashdot Effect (Or How I Learned to Scale APIs) as a story · 8 points

    HN discussion
  23. rpenchina · 2020-04-06
    Braze | Senior Engineers (Android / iOS / Back End / Front End / DevOps / SRE) | New York City, NY | FULL-TIME ONSITE VISA Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Seamless, HBO, Disney, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and consumers in a more authentic and human way. And we do it at scale – each…

    Comment linking /perspectives/tag/building-braze

    on “Ask HN: Who is hiring? (April 2020)”
  24. brazeepd · 2019-03-26

    Submitted Restructuring the Braze Product Team as a story · 7 points

    HN discussion
  25. K0nserv · 2019-12-22
    No they dont't usually collect the data and forward it to third parties. With most stuff like this apps will embed a binary SDK which is initialized when the app starts. Because the SDK runs in the app's process it has all the same permission and data access that the app itself has. The SDK communicates with the relevant APIs directly. On the web similar models are often used with third party scripts loaded in the m…

    Comment linking /docs/developer_guide/platform_integration_guides/ios/initial_sdk_setup/cocoapods/

    on “An investigation into the smartphone tracking industry”
  26. brazeepd · 2020-02-05

    Submitted 3 Questions You Should Ask Before Making Product Decisions as a story · 6 points

    HN discussion
  27. rpenchina · 2020-01-06
    Braze | Senior Engineers (Android / iOS / Back End / Front End / DevOps / SRE) | New York City, NY | FULL-TIME ONSITE VISA Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Seamless, HBO, Disney, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and consumers in a more authentic and human way. And we do it at scale – each…

    Comment linking /perspectives/tag/building-braze

    on “Ask HN: Who is hiring? (January 2020)”
  28. brazeepd · 2019-02-13

    Submitted Logcat and JUnit: An Unstoppable Combination for Android Tests as a story · 6 points

    HN discussion
  29. rpenchina · 2019-11-04
    Braze | Senior Engineers (Android / iOS / Back End / Front End / DevOps / SRE) | New York City, NY | FULL-TIME ONSITE VISA Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Seamless, HBO, Disney, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and consumers in a more authentic and human way. And we do it at scale – each…

    Comment linking /perspectives/tag/building-braze

    on “Ask HN: Who is hiring? (November 2019)”
  30. brazeepd · 2020-05-01

    Submitted When It's Time to Move to Scrum as a story · 5 points

    HN discussion

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