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Brian O'Kelley

Personal blog · bokonads.combusinessdata

Brian O'Kelley writes BOK & Anne on Ads, a personal blog at bokonads.com about business and data. Since 2017, 5 different Hacker News readers have linked it 5 times, most often “Data is Fallout, not Oil”. It is still writing: the last post was on 2026-10-08, and you can follow it by feed.

Visit the blog
5mentions?
5HN people?
2017–2026first – last linked?
Links on Hacker News per year · peak 3 in 2017

Too few sampled comments (1) to say how often HN recommends it.?

Why HN links it

Linked as an alternate view to the 'data is oil' idea, via a post arguing that data is fallout, not oil. The comment does not say anything about the writing itself.

Summarised by Claude from a sample of 1 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.

Exploring the future and present of advertising.

Most-linked posts?

  1. Data is Fallout, not Oil
    2 people · 2 mentions · first linked 2017-02-26

What Hacker News says?

  1. For an alternate view to the "data is oil" theme, see http://bokonads.com/data-is-fallout-not-oil/

    Comment linking /data-is-fallout-not-oil/

    on “Opening a new chapter of my work in AI”
  2. Submitted The ad tech renaissance as a story · 114 points

    HN discussion
  3. Submitted Data is Fallout, not Oil as a story · 2 points

    HN discussion
  4. Submitted Sponsored Intelligence and the Trillion Dollar Sentence as a story · 1 points

    HN discussion
  5. Submitted Medical Targeting Should Be Illegal as a story · 1 points

    HN discussion

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