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Built To Sell

Company blog · builttosell.com/blogbusinessstartups

Built To Sell is the company blog at builttosell.com, writing about business and startups. Since 2012, 8 different Hacker News readers have linked it 8 times. It is still writing: the last post was on 2026-10-29, and you can follow it by feed.

Visit the blog
8mentions?
8HN people?
2012–2025first – last linked?
Links on Hacker News per year · peak 2 in 2012

Too few sampled comments (6) to say how often HN recommends it.?

Why HN links it

Built To Sell, John Warrillow's book and podcast on selling a business, told from the seller's side. HN readers link it for insight into how buyers think and for running a business more efficiently.

Summarised by Claude from a sample of 6 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.

Increase the value of your business with online resources, podcasts & ebooks. Learn the core drivers of business value so your business can thrive without you.

Most-linked posts?

  1. /
    3 people · 3 mentions · first linked 2021-05-20
  2. /
    2 people · 2 mentions · first linked 2012-08-27

What Hacker News says?

  1. neilfrndes · 2024-02-17Recommends
    I read the book 'Built to Sell'[0] recently. It's written for founders, but gives you insight into how buyers think and what they are looking for. [0] https://builttosell.com/

    Comment linking /

    on “My sixth year as a bootstrapped founder”
  2. Submitted How David Sinkinson Bootstrapped AppArmor to a $40M Exit as a story · 19 points

    HN discussion
  3. Upvoted..... I appreciate your perspective on things - it's refreshing. However, it's important to note that an either/or "our way or their way" mentality limits one's options. And there seems to be two worldviews (your terminology by the way ;)) - two cultural camps and people in various communities are basically being asked to choose. "Either you're with us or them!" Lifestyle business owners have a mental equatio…

    Comment linking /blog/

    on “Entrepreneurshit”
  4. Submitted The Shotgun Clause (2023) as a story · 2 points

    HN discussion
  5. Just got this: http://www.builttosell.com/ by John Warrillow. How did I hear of him? My copreneur and I were discussing the idea of giving shares to our sole employee as performance incentive. She didn't like the idea from the beginning and googled for "real" reasons. :-) She found John Warrillow. This podcast sobered me up a bit: http://www.startupnation.com/podcasts/episodes/9565/equity-f...

    Comment linking /

    on “A Startup Reading List”
  6. tagawa · 2012-08-27Recommends
    There's a wonderful book about this, Built to Sell, written as a story but based on a business seller's experiences: http://www.builttosell.com/ It's a good read even if you're not thinking of selling because it covers creating efficient processes, delegation and general streamlining. (No affiliation, by the way)

    Comment linking /

    on “How to Sell Your Company”
  7. > solo entrepreneurs or small teams acquiring a pre-built product or service business... The Built to Sell podcast often features these types of stories from the sellers perspective > https://builttosell.com/

    Comment linking /

    on “Ask HN: Who here has been successful buying a small business or tiny project?”
  8. There's a MicroConf talk from 2013 that discusses some of general traits of a desirable bootstrapped business: https://www.youtube.com/watch?v=otbnC2zE2rw (Notes here: http://www.christophengelhardt.com/jason-cohen-microconf-201... ) Regarding exits, I'd say low technical complexity also helps[1]. If your whole business is built on top of Wordpress it's probably easy for an acquirer to find someone to maintain it. I…

    Comment linking /

    on “Ask HN: Traits of a Desirable Business?”

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