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chiefmartec
Personal blog · chiefmartec.combusinessdata
chiefmartec is a personal blog at chiefmartec.com about business and data. Since 2010, 12 different Hacker News readers have linked it 12 times. It is still writing: the last post was on 2026-05-05, and you can follow it by feed.
Too few sampled comments (3) to say how often HN recommends it.?
Why HN links it
Scott Brinker's blog on marketing technology, including its landscape graphics. HN commenters cite it when discussing the ad-tech industry and its growth in jobs.
Summarised by Claude from a sample of 3 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.
What Hacker News says?
Hardest thing for me to understand is: No one really like ads or the current situation with some exceptions. To understand that let's break down all stake holders here: We have publishers who rely on the money stream to finance their online products. But they probably complain about how ads have overtaken their content. We have a couple of "wanna be publishers" that built a busines model around ads (who are the root…
Comment linking /2024/05/2024-marketing-technology-landscape-supergraphic-14106-martech-products-27-8-growth-yoy/
on “We're building a dystopia just to make people click on ads [video]”Submitted Learnings from Building Marketing Automation at Lyft as a story · 15 points
HN discussionIn 2011 I worked at a startup in the online marketing / advertising space. It was a surreal, over-crowded, confusing, fact-light, peer-pressure driven, mystical, big promises, metrics-resistant, yet bewilderingly optimistic market place. In the past decade it's gotten much, much worse. Compare the field in 2011 [1] to now [2]. Then consider that there are people to whom all of this makes sense. [1] https://chiefmart…
Comment linking /post_images/marketing_technology_landscape.jpg
on “Unilever is latest brand to boycott Facebook”Submitted 1967 was the Summer of Love; we will remember 2025 as the Summer of Vibes as a story · 3 points
HN discussionYou make a valid point. I would also to add that most tech companies that are consumer facing also tend to create a "halo effect" and drive additional job growth in parallel markets. For example, take Ad Tech. The number of jobs that have been created in the advertising sector as a result of tech is large: http://chiefmartec.com/2013/05/the-very-cool-marketing-techn...
Comment linking /2013/05/the-very-cool-marketing-technology-lumascape/
on “Silicon Valley Is Not Driving Jobs Growth”Submitted 57 marketing stacks and 21 essays from the 2017 Stackies and Hackies as a story · 3 points
HN discussionSubmitted Scott Brinker: Data as a new marketing channel as a story · 2 points
HN discussionSubmitted Is your entire martech stack becoming one big virtual “platform”? as a story · 1 points
HN discussionSubmitted Microsoft's reveals its internal marketing technology stack as a story · 1 points
HN discussionSubmitted An introduction to ecommerce APIs for non-developers as a story · 1 points
HN discussionSubmitted Secrets of a Silicon Valley marketing technologist as a story · 1 points
HN discussionSubmitted Amazing graphic of customer experience touchpoints as a story · 1 points
HN discussion
