Top all-time · #4643
CXL
Company blog · cxl.com/blogbusinessdata
CXL is the company blog at cxl.com, writing about business and data. Since 2020, 17 different Hacker News readers have linked it 17 times. No feed was found, so read it on the site itself.
Too few sampled comments (9) to say how often HN recommends it.?
Why HN links it
HN readers link CXL for conversion and persuasion articles: Cialdini's principles, post-purchase rationalization, popups, UTM parameters, decoy pricing and significance testing.
Summarised by Claude from a sample of 9 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.
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What Hacker News says?
In one word, connected. For greater depth visit the works of Robert Cialdini. Below is a link to a summary of Cialdini's 6 principles. https://cxl.com/blog/cialdinis-principles-persuasion/ In some ways, the political/medical alignment problem turns Cialdini on his head in that once one sees other people as "rabid GOPers" then an appeal using Cialdini's "Social Proof" would turn the target of persuasion against one's…
Comment linking /blog/cialdinis-principles-persuasion/
on “YouTube is banning anti-vaccine activists and blocking all anti-vaccine content”Submitted Differentiation Strategy (and the Sea of Sameness) as a story · 59 points
HN discussionIt's a little bit different, but theres actually some reason behind this. Buyers Stockholm Syndrome or post-purchase rationalization. https://fifthperson.com/avoid-stockholm-syndrome-buy/ https://cxl.com/blog/post-purchase-rationalization/
Comment linking /blog/post-purchase-rationalization/
on “Only 17% of consumers believe personalized ads are ethical, survey says (2019)”Submitted Marketing and Growth Lessons for Uncertain Times as a story · 22 points
HN discussionIt's sad but it works: "Whether you personally love it or hate it, the truth is, sticking a big ole pop-up in their face can be one of the most effective ways to jolt their attention & grab their email for a return visit." In Defense Of The Popup https://cxl.com/blog/popup-defense/ (yes, page has a popup).
Comment linking /blog/popup-defense/
on “Vinegar: Safari extension that replaces YouTube embeds with HTML5 video tags”Submitted Statistical Significance Does Not Equal Validity, or Why You Get Imaginary Lifts as a story · 1 points
HN discussionA Decoy is when you introduce an option in the menu that is "absurdly" or illogically priced, in order to make other options seem like a better deal. Some examples: - Some restaurant menus will have 1-2 incredibly expensive entrees or appetizers. They know the volume on these items will be low, but they make other items seem less expensive by comparison. - The most famous example is how the Economist did pricing for…
Comment linking /blog/pricing-experiments-you-might-not-know-but-can-learn-from/
on “Docs for Developers: An Engineer’s Field Guide to Technical Writing”Submitted Beyond the False Bottom as a story · 1 points
HN discussionI came across another article[1] on this and they state to "Never use UTM parameters on internal links (e.g., homepage sliders, internal banners, or internal links on blog posts). Clicking on those internal links will cause the current session to end and a new session to start—attributing the new session to the source/medium used on the internal link." [1] https://cxl.com/blog/utm-parameters/
Comment linking /blog/utm-parameters/
on “How to use UTM parameters to grow your audience”Submitted Stopping A/B Tests: How Many Conversions Do I Need? as a story · 1 points
HN discussionThe Op here. In CRO we always take the approach that no one knows anything and test everything. But we usually start with what has demonstrably worked, as proven by statistically significant tests. The Trust Pilot is their actual rating, which is favorable. Why not show it? It is likely to sway new users. Do consumers check review sites before buying? If they didn't all the review sites would not be thriving. Yes, i…
Comment linking /research-study/trust-seals/
on “The Unusual $1.3B Former Unicorn Where Executives Hate Money”Submitted FLoC: Google’s Plan to Kill Off Third-Party Cookies as a story · 1 points
HN discussionThanks for the suggestions! I didn't want to do the math myself, but I did take your suggestion and found some articles discussing ways to make it work even with a non-normal distribution: - https://cxl.com/blog/outliers/ - https://www.blastx.com/insights/the-best-revenue-significanc... - (online tool to calculate significance) https://www.blastx.com/rpv-calculator I'm not checking their math, but the articles make…
Comment linking /blog/outliers/
on “Labor Market Impacts of AI”Submitted SaaS Trials: Get More Users from Trial Start to Paying Customer as a story · 1 points
HN discussion> I used to be stuck in a rut of "there's no point starting to build / learn a thing because there will almost certainly never be a result of substance". In my view, that's what people in power want to encourage, using crowed influencing dynamics [0]. There is an a loosely orchestrated effort to make people feel less powerful because that makes it easier for people in power (people with money or resources) to increa…
Comment linking /blog/17-lesser-known-ways-to-persuade-people/
on “I'm fed up with it, so I'm writing a browser”Submitted Marketing and Growth Lessons for Uncertain Times as a story · 1 points
HN discussionThere are interfaces where you can not just "prompt better" but change the image with a tool like Photoshop and then feed that back into the diffusion model. Also there are people who really don't care about quality. There have always been different tiers of art: it's one thing to have clip art for a throwaway blog post (royalty free stock), it's another thing to base a marketing campaign around images (rights manag…
Comment linking /blog/stock-photography-vs-real-photos-cant-use/
on “Adobe Firefly: AI Art Generator”
