Top all-time · #12170
Jordan Morgan
Personal blog · swiftjectivec.com · on HN as jordanmorgan10programmingstartups
Jordan Morgan writes Swiftjective-C, a personal blog at swiftjectivec.com about programming and startups. Since 2020, 6 different Hacker News readers have linked it 45 times, most often “The Real Challenge with SwiftUI”. It is still writing: the last post was on 2026-10-27, and you can follow it by feed.
Too few sampled comments (1) to say how often HN recommends it.?
Why HN links it
Linked in a thread about an early-access iOS eBook that made $120k in a year. The one comment describes the audience-building steps (Twitter, a website, a mailing list) that such sales depend on.
Summarised by Claude from a sample of 1 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.
Swiftjective-C is Jordan Morgan’s blog covering Swift, SwiftUI, UIKit, iOS programming, and indie app development.
Most-linked posts?
- The Real Challenge with SwiftUI3 people · 3 mentions · first linked 2022-11-23
- Overinspired?2 people · 3 mentions · first linked 2023-03-08
- The Long Road to a Short $30k Book Beta Launch2 people · 3 mentions · first linked 2021-05-30
- Win the Week: An Homegrown App for 2023 Goals and Habit Tracking2 people · 2 mentions · first linked 2023-01-03
- 10 Years of Hacks and Fixes: A Retrospective of My First Decade of Coding2 people · 2 mentions · first linked 2023-03-21
- The AirDrop Conundrum: Passing Custom Models Between Your Apps Now Nixed2 people · 2 mentions · first linked 2024-09-03
- How to Be Okay When You're Not2 people · 2 mentions · first linked 2021-04-09
What Hacker News says?
I develop a basketball coaching app called Elite Hoops, it makes $3.5k/month and thankfully growing: --> https://elitehoopsapp.com I wrote a book series over iOS development, self-published, made over $120k: --> https://bestinclassiosapp.com I do one sponsored ad a year, which translates to over $500/month (i.e. your criteria): --> https://www.swiftjectivec.com And launching another app soon to follow D2/D3 collegia…
Comment linking /
on “Ask HN: Those making $500/month on side projects in 2024 – Show and tell”Submitted Creating a Retail Demo for Apple as a story · 61 points
HN discussionI wrote about this fairly extensively: TL;DR: Email sign ups before launch via a boosted IG post. Non TL;DR: https://www.swiftjectivec.com/the-first-100-subscribers/
Comment linking /the-first-100-subscribers/
on “Ask HN: How are you acquiring your first hundred users?”Submitted Using Paid Ads to Grow Elite Hoops as an Indie and 11 Other Lessons as a story · 32 points
HN discussionI've had https://www.swiftjectivec.com for several years. Benefits: - I don't do much front end, so I enjoy learning new stuff to maintain it like Tailwind, Jekyll, etc. - I learn new things all the time since I typically write technical posts. - I Google something, and stumble upon my *own* posts sometimes! - I look at it as a career benefit as well, something employers could look at. - It does help with other thin…
Comment linking /
on “Ask HN: Is having a personal blog/brand worth it for you?”Submitted NoUI() as a story · 3 points
HN discussionThat’s the only key thing in the whole post. Take away that, and no matter how good that book was, sales would be closer to 0. Actually getting this success is more likely like this: - spend last 5 years getting followers on Twitter by writing engaging content, reply to others. - spend also many years in your website and include a mailing list - email your email list regularly with very interesting things - spend 1…
Comment linking /the-best-in-class-book-beta-launch/
on “Tell HN: My early access eBook over iOS made $120k in 1 year”Submitted The AirDrop Conundrum: Passing Custom Models Between Your Apps Now Nixed as a story · 3 points
HN discussionThank you! I wrote a lot about the nitty gritty in terms of process here if you’re interested in that: https://www.swiftjectivec.com/the-best-in-class-book-beta-la...
Comment linking /the-best-in-class-book-beta-launch/
on “Tell HN: My early access eBook over iOS made $120k in 1 year”Submitted The Real Challenge with SwiftUI as a story · 3 points
HN discussionTargeted Instagram Ads —> Landing Page —> Email sign up I wrote on this exact topic (literally - how I got my first 100 paying users) here: https://swiftjectivec.com/The-First-100-Subscribers/
Comment linking /The-First-100-Subscribers/
on “Ask HN: Founders, what was the major sourcing channel for your first 100 users?”Submitted What's New with UIKit in iOS 16 as a story · 3 points
HN discussionhttps://www.swiftjectivec.com Been writing over iOS and indie stuff for over a decade.
Comment linking /
on “Ask HN: Could you share your personal blog here?”Submitted Building Things While Raising Children as a story · 3 points
HN discussionSubmitted How to Be Okay When You're Not as a story · 3 points
HN discussionSubmitted Things I Made That Sucked as a story · 3 points
HN discussionSubmitted Notable UIKit Additions in iOS 26 as a story · 2 points
HN discussionSubmitted Overinspired? as a story · 2 points
HN discussionSubmitted My Real Challenge with SwiftUI as a story · 2 points
HN discussionSubmitted Tailwind CSS from an iOS Developer's Perspective as a story · 2 points
HN discussionSubmitted Multiple agents, two Macs, and several skills as a story · 1 points
HN discussionSubmitted The Abstraction Layer as a story · 1 points
HN discussionSubmitted The Joy of Vibe Marketing as a story · 1 points
HN discussionSubmitted Why the Files app suddenly opens 3rd party AirDrop data as a story · 1 points
HN discussionSubmitted Asking 3 Different AI models to rewrite the same Swift function as a story · 1 points
HN discussionSubmitted Generating Random Numbers Elegantly in Swift as a story · 1 points
HN discussionSubmitted A Book Sabbatical as a story · 1 points
HN discussionSubmitted The 9th Annual Pre-WWDC Pub Trivia as a story · 1 points
HN discussionSubmitted 10 Years of Hacks and Fixes: A Retrospective of My First Decade of Coding as a story · 1 points
HN discussionSubmitted Using Supabase on iOS for a Custom Feature Request UI as a story · 1 points
HN discussion
