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Fenwick

Company blog · fenwick.media/all-blog-postswritingbusiness

Fenwick is the company blog at fenwick.media, writing about writing and business. Since 2021, 6 different Hacker News readers have linked it 9 times. No feed was found, so read it on the site itself.

No feed foundVisit the blog
9mentions?
6HN people?
2021–2026first – last linked?
Links on Hacker News per year · peak 4 in 2026

Too few sampled comments (5) to say how often HN recommends it.?

Why HN links it

HN readers link Fenwick's 'Dead Broets Society' post for coining the term 'broetry' for LinkedIn-style writing. Commenters use the term when discussing that writing style.

Summarised by Claude from a sample of 5 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.

Nothing converts like the truth. Our strategists, writers, and designers will help your company create uncommonly clear content that wins.

Most-linked posts?

  1. /rewild/magazine/dead-broets-society-behind-the-strange-story
    4 people · 4 mentions · first linked 2026-01-26

What Hacker News says?

  1. "Broetry" See: https://fenwick.media/rewild/magazine/dead-broets-society-be...

    Comment linking /rewild/magazine/dead-broets-society-behind-the-strange-story

    on “Arguing with Agents”
  2. Submitted Ebooks inspired by poetry, philosophy, and mathematics as a story · 2 points

    HN discussion
  3. Please keep broetry[0] on LinkedIn, let's try to stick to human-like communication here. [0] https://www.fenwick.media/all-blog-posts/mastery/broetry-dea...

    Comment linking /all-blog-posts/mastery/broetry-dead-broets-society

    on “Reddit and Perplexity got us leads faster than Google ever did”
  4. Submitted Four Creative Principles for Writers to Live By as a story · 1 points

    HN discussion
  5. I once saw this style be called "broetry"[1], and it's unmistakably LinkedIn-voice. I get that it works because feed algorithms/engagement, but never understood why it seems largely confined to LinkedIn and not other social media sites. [1] https://fenwick.media/rewild/magazine/dead-broets-society-be...

    Comment linking /rewild/magazine/dead-broets-society-behind-the-strange-story

    on “AI changes the economics of software rewrites”
  6. Submitted The Invisible Scaffold You Can’t Live Without as a story · 1 points

    HN discussion
  7. nicbou · 2026-01-26Recommends
    This is such a perfect term for it. Thank you for starting my day with a chuckle. I feel validated. More about this weird phenomenon: https://fenwick.media/rewild/magazine/dead-broets-society-be...

    Comment linking /rewild/magazine/dead-broets-society-behind-the-strange-story

    on “First, Make Me Care”
  8. Submitted A Simple Guide to Beautifully Efficient Editing as a story · 1 points

    HN discussion
  9. I like the term broetry. https://fenwick.media/rewild/magazine/dead-broets-society-be...

    Comment linking /rewild/magazine/dead-broets-society-behind-the-strange-story

    on “LinkedIn CringeBot 3000”

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