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Litmus

Company blog · litmus.com/blogwebbusinessdesign

Litmus is the company blog at litmus.com, writing about web, business and design. Since 2010, 76 different Hacker News readers have linked it 91 times, most often “Email client market share”. It is still writing: the last post was on 2026-09-02, and you can follow it by feed.

Visit the blog
91mentions?
2recommend?
76HN people?
2010–2026first – last linked?
Links on Hacker News per year · peak 14 in 2013

Rarely recommended · 2 of 40 sampled comments recommend it?

Why HN links it

HN readers link Litmus's blog as a reference on email rendering across clients, Gmail image caching, dark mode, and email client market share. Many other comments are job posts or tool mentions.

Recommended for · 2 comments
One commenter calls its dark mode guide a good article; another says its blog has nice advice on how to test emails.12

Summarised by Claude from a sample of 40 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.

Litmus is the all-in-one email marketing platform that provides the tools and solutions your team needs to make every send count.

Most-linked posts?

  1. /
    4 people · 8 mentions · first linked 2013-02-17
  2. /
    4 people · 4 mentions · first linked 2014-03-07
  3. /
    3 people · 4 mentions · first linked 2014-10-18
  4. Email client market share
    3 people · 3 mentions · first linked 2011-03-09
  5. /careers
    2 people · 4 mentions · first linked 2013-05-02
  6. /blog/5-things-you-must-know-about-email-consent-under-gdpr
    2 people · 2 mentions · first linked 2018-06-26
  7. /blog/a-guide-to-rendering-differences-in-microsoft-outlook-clients/
    2 people · 2 mentions · first linked 2020-10-06

What Hacker News says?

  1. Litmus | https://litmus.com | Boston | Full-Time | REMOTE Litmus is building a platform to help email marketers, agencies, and companies send better email. We write and maintain tools that cater to the email design process, like creating the HTML/CSS, collaborating with others on the design, verifying accuracy with email client screenshots, and analyzing campaign performance. We're hiring a Rails developer (we do ha…

    Comment linking /

    on “Ask HN: Who is hiring right now?”
  2. Submitted Preventing Unsubscribes in Forwarded Emails as a story · 111 points

    HN discussion
  3. What an excellent resource! (And yes Outlook is a pain and supports so very little!) We've tried building email templates for notifications for our apps where I work, and it has typically been a pain. We have since swapped to using mjml ( https://mjml.io/ ) to build the templates, and it's working wonders. The output seems the be the most compatible with all different devices that we've tested on. The other tool we…

    Comment linking /

    on “Caniemail.com – like caniuse but for email content”
  4. Submitted A Guide to Spam Traps and How to Avoid Them as a story · 13 points

    HN discussion
  5. Good news, https://www.litmus.com/ is exactly this, and does work for Gmail.

    Comment linking /

    on “Caniemail.com – like caniuse but for email content”
  6. Submitted You can send a hidden version of your email just for Apple Watch as a story · 10 points

    HN discussion
  7. You’re correct. They switched from IE to Word https://www.litmus.com/blog/a-guide-to-rendering-differences...

    Comment linking /blog/a-guide-to-rendering-differences-in-microsoft-outlook-clients/

    on “Full-Bleed Layout Using CSS Grid”
  8. Submitted Apple Watch email client displays only text/plain part as a story · 3 points

    HN discussion
  9. I've used this guide to navigate email styling nightmare: https://www.campaignmonitor.com/css/ And this tool to test emails before sending: https://litmus.com/

    Comment linking /

    on “Can I Email: ‘Can I Use’ for email”
  10. Submitted How to Code HTML5 Video Background in Email as a story · 3 points

    HN discussion
  11. Been working for 3 years in the past in an email isp I had different information, gmail did cache the images and did it "forever". May be this changed recently? More info: https://litmus.com/blog/gmail-adds-image-caching-what-you-ne...

    Comment linking /blog/gmail-adds-image-caching-what-you-need-to-know

    on “Time.gif”
  12. Submitted 2017 State of Email as a story · 2 points

    HN discussion
  13. One use case for automatically adapting/live updating gifs is emails since HTML in emails can only have a very limited subset of functionality. One can use automatically generated gifs to add things like countdown timers based on the opening time of the email. (i.e. loading time of the image) See for example this post: https://litmus.com/community/learning/27-how-to-add-a-countd...

    Comment linking /community/learning/27-how-to-add-a-countdown-timer-to-your-email

    on “Time.gif”
  14. Submitted A guide to animated GIFs in email as a story · 2 points

    HN discussion
  15. I've been assembling a list of these lately for a book that I'm working on. ( http://startingandsustaining.com ) Some of the categories are fairly loose as some apps don't fit nicely into categorical buckets, but hopefully this is a helpful list. --Browser/Email Testing BrowserStack ( http://www.browserstack.com ) Litmus ( http://litmus.com ) --Bug/Issue Tracking BugHerd ( http://bugherd.com ) Lighthouse ( http://li…

    Comment linking /

    on “Ask HN: Tools of the trade, 2013 edition”
  16. Submitted The How-To Guide to Responsive Email Design as a story · 2 points

    HN discussion
  17. Litmus | Cambridge, MA or Remote | C# and Ruby Devs, System Administrators, Support Engineers http://litmus.com Litmus helps more than 250,000 marketers make email better. Our web-based email creation, testing and analytics platform empowers marketers, designers and agencies to confidently deliver a superior subscriber experience. Our backend is primarily C# with a mix of other stuff, our front end is a rapidly expa…

    Comment linking /

    on “Ask HN: Who is hiring? (March 2016)”
  18. Submitted Gmail Opens Drop 18%: Are Tabs to Blame? as a story · 2 points

    HN discussion
  19. You should look into http://www.stampready.net - along with Campaign Monitor's email builder ( https://www.campaignmonitor.com/features/create-custom-email... ), it's one of the best drag-and-drop tools for creating really good, responsive emails. The problem with any of these tools is that they still spit out sometimes convoluted code, but that can't really be avoided since they need to cover their asses in literal…

    Comment linking /email-builder

    on “Introducing Bootstrap Studio”
  20. Submitted Anatomy of a Perfect Mobile Email as a story · 2 points

    HN discussion
  21. Litmus | Cambridge, MA or Remote | C# and Ruby Devs, System Administrators http://litmus.com Litmus helps more than 250,000 marketers make email better. Our web-based email creation, testing and analytics platform empowers marketers, designers and agencies to confidently deliver a superior subscriber experience. Our backend is primarily C# with a mix of other stuff, our front end is a rapidly expanding Ruby on Rails…

    Comment linking /

    on “Ask HN: Who is hiring? (February 2016)”
  22. Submitted Outlook Email Rendering Issues and How to Solve Them as a story · 1 points

    HN discussion
  23. 90% is a gross exaggeration. The Mail app is pure black[0]. Apps that have grey on black like Messages have styles carried over from the light version of apps — they weren’t specifically optimized for dark mode to improve readability. Other apps that I’ve checked: Music, Phone, Photos, Files, Calendar, even Twitter. [0] https://www.litmus.com/wp-content/uploads/2020/04/bildschirm...

    Comment linking /wp-content/uploads/2020/04/bildschirmfoto-2019-09-20-um-15.27.59.png

    on “Is Dark Mode Such a Good Idea?”
  24. Submitted Curated Has a New Owner as a story · 1 points

    HN discussion
  25. Litmus ( http://litmus.com ) At Litmus we build best-in-class tools to help email marketers. We're trusted by over 100,000 email marketers all around the world and have partnerships with industry leaders including MailChimp, Campaign Monitor, Experian and more. We’re bootstrapped, profitable and proud. You’ll be working with our team of developers building cool stuff, with amazing people. We're looking for Ruby and…

    Comment linking /careers

    on “Ask HN: Who is hiring? (June 2015)”
  26. Submitted Community Contest: Creative Navigation in Email as a story · 1 points

    HN discussion
  27. Litmus | Cambridge, MA or Remote | C# and Ruby Devs, UI Designers http://litmus.com Litmus helps more than 250,000 marketers make email better. Our web-based email creation, testing and analytics platform empowers marketers, designers and agencies to confidently deliver a superior subscriber experience. Our backend is primarily C# with a mix of other stuff, our front end is a rapidly expanding Ruby on Rails applicat…

    Comment linking /

    on “Ask HN: Who is hiring? (April 2016)”
  28. Submitted Litmus and Microsoft Partner to Make Email Better as a story · 1 points

    HN discussion
  29. The Litmus templates are really well made and look great in all email clients I've tried them in. https://litmus.com/resources/free-responsive-email-templates

    Comment linking /resources/free-responsive-email-templates

    on “Mailtrain.org, self-hosted open-source Mailchimp clone”
  30. Submitted Litmus Acquires Content Curation Tool Curated as a story · 1 points

    HN discussion

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