Top all-time · #6991
MarketingExperiments
Company blog · marketingexperiments.com/blogbusinessdesign
MarketingExperiments is the company blog at marketingexperiments.com, writing about business and design. Since 2007, 11 different Hacker News readers have linked it 12 times. It is still writing: the last post was on 2025-01-29, and you can follow it by feed.
Too few sampled comments (8) to say how often HN recommends it.?
Why HN links it
HN readers link MarketingExperiments for landing page and conversion advice, citing its case studies, free webinar replays and split-testing examples, and it is recommended as an A/B testing resource.
Summarised by Claude from a sample of 8 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.
What Hacker News says?
Solid basic template and core items to focus on. I've also found a lot of value from the free resources and webinar replays on optimization at http://www.marketingexperiments.com/ . Lot's of case-studies and examples with specific conversion change percentages.
Comment linking /
on “The Anatomy of a Perfect Landing Page”Submitted Designing UI & UX? Be a Triangle as a story · 9 points
HN discussionAbove the fold has been wrong and deprecated for about 5 years now: http://iampaddy.com/lifebelow600/ http://uxmyths.com/post/654047943/myth-people-dont-scroll http://www.marketingexperiments.com/blog/analytics-testing/w...
Comment linking /blog/analytics-testing/web-usability-long-landing-page.html
on “Koa – Next-generation web framework for Node.js”Submitted The Usability Myth as a story · 1 points
HN discussionThey don't release their exact statistics, but Conversion Rate Experts are pretty authoritative on the subject of scrolling vs. fold. http://www.conversion-rate-experts.com/scrolling-tips/ In split tests, long pages often beat shorter pages. As a rule of thumb, your page should contain at least as many words as you’d use when selling your product or service face to face. The winning page we designed for SEOmoz was s…
Comment linking /improving-website-conversion/long-copy-short-copy.html
on “Web Design Trends”Submitted Four biggest sales challenges Internet startups and entrepreneurs face as a story · 1 points
HN discussion"Eduset completely changed the way I interact with my students." - High School English Teacher Would be much more effective with a name (and even a picture). My first impression was that you made that quote up. Here's a good tutorial on using testimonials: http://www.marketingexperiments.com/improving-website-conver...
Comment linking /improving-website-conversion/using-testimonials-effectively.html
on “Ask HN: Review my classroom web tool, Eduset”Submitted 12 month study in Social Media Optimization generates a 1,427% better ROI than Paid Search as a story · 1 points
HN discussionPrice elasticity testing is one of the simplest, and most profitable experiments you can run in an A/B testing engine: http://www.marketingexperiments.com/improving-website-conver... http://en.wikipedia.org/wiki/Price_elasticity_of_demand
Comment linking /improving-website-conversion/finding-ideal-price-points.html
on “Your price may be too low, increasing it may spur sales”Here are a few resources for spiffing up your "artist" and "seller" hats: === The Artist === . The Non-Designer's Design Book , by Robin Williams. This short, easy read details four essential design principles that will help you consciously communicate better visually. It's also available on O'Reilly's safari service. . Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase App…
Comment linking /
on “The Truth about the Lone Startup Founder”I like the following: http://visualwebsiteoptimizer.com/split-testing-blog/ http://marketingexperiments.com http://whichtestwon.com/ http://kylerush.net/blog/optimization-at-the-obama-campaign-... (previously mentioned)
Comment linking /
on “Ask HN: Any great blog posts discussing results of A/B Testing?”Oh, and one thing I would ask about in particular is what your opinions are on homepage calls to action. RateMyStudentRental essentially needs students to rate their rentals. However, just saying "Rate your rental now" on the homepage doesn't offer much immediate benefit to the student, and thus does not convert very well. I've had several iterations of the homepage that I've tried out, and just recently made a chan…
Comment linking /improving-website-conversion/optimizing-ecommerce-websites.html
on “Ask YC: Review My Startup Request”
