Top all-time · #5979
rimmkaufman.com
Company blog · rimmkaufman.com/rkgblogbusinessweb
rimmkaufman.com is the company blog at rimmkaufman.com, writing about business and web. Since 2009, 13 different Hacker News readers have linked it 14 times. No feed was found, so read it on the site itself.
Too few sampled comments (8) to say how often HN recommends it.?
Why HN links it
Rimm-Kaufman's blog on paid search (Google AdWords/PPC) topics such as quality score, match types, negative keywords and bid position, plus some SEO points like PageRank. Commenters cite specific posts as references.
Summarised by Claude from a sample of 8 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.
Most-linked posts?
- /rkgblog/2010/09/28/negative-keywords-do-not-affect-google-adwords-quality-score/2 people · 2 mentions · first linked 2010-10-28
What Hacker News says?
Disclaimer: Search Marketer Advertisers see incremental value in advertising on their brand traffic for many reasons including directing traffic, controlling messaging, etc. plus in some cases have seen incremental gains in brand traffic. See this blog post for more details. http://www.rimmkaufman.com/blog/the-cardinal-sin-of-paid-sea... Therefore what is interesting to me about combining a paid brand banner ad and…
Comment linking /blog/the-cardinal-sin-of-paid-search/16012012/
on “New banner ads push actual Google results to bottom 12% of the screen”Submitted Google Query Data Disappearing at an Unprecedented Rate as a story · 1 points
HN discussionYou do want to improve, but just relax and do your best work. Continue to learn and read other people's code that you respect. But don't let your desire to improve and impress others stress you out. Also, consider the rule of threes on reusability: http://www.rimmkaufman.com/rkgblog/2007/10/16/rule-of-three/ It seems possible you are being exposed to mentors that are being too harsh on you. Certainly you're being to…
Comment linking /rkgblog/2007/10/16/rule-of-three/
on “Ask HN: I think My code isn't Good enough”Submitted Cyber Monday Infographics - Data Driven Marketing as a story · 1 points
HN discussionNot actually that impressive, as Page Rank is an exponential scale. http://www.rimmkaufman.com/rkgblog/2007/07/24/climbing-page-...
Comment linking /rkgblog/2007/07/24/climbing-page-rank-mountain/
on “Page Rank 0 to 4 in Under Four Months, How I did it”Submitted Changed Targets Require Changed Metrics as a story · 1 points
HN discussionThe assertion is 100% correct. There are other reports out there & some of them do great breakdowns of click volume, click costs, click values & so on ... based on things like: device type (desktop vs tablet vs cell phones, or even across operating systems), branded keywords vs unbranded keywords, text ads vs PLAs/shopping ads, etc. There are many such reports, but the SEM company which regularly puts out the best r…
Comment linking /digital-marketing-report/
on “Google stock spikes after reporting better than expected Q2 earnings”Submitted Are Traffic Levels Holding Up During the Google Shopping Transition? as a story · 1 points
HN discussion1) That isn't a statement of a value proposition. So far, really the only things people brought up are rewards & better results [which is largely subjective as you are paying for both of these things]. 2) Windows is using shady tactics to push Windows 10. They are doing this due to using it as a conduit to increase Bing results [among other reasons]. They've been smacked for similar tactics before for reasonable sum…
Comment linking /blog/google-mobile-cpc/11032011/
on “Microsoft meets with private equity over Yahoo deal”Submitted Users Don't Know What They Want... as a story · 1 points
HN discussionHave seen exact on a 7 and broad on a 10. Discussion about probable reasons why in the comments of http://www.rimmkaufman.com/rkgblog/2010/09/28/negative-keywo... Because of some negative keyword trickery on the broad match version we decided it was a reflection of the account level QS
Comment linking /rkgblog/2010/09/28/negative-keywords-do-not-affect-google-adwords-quality-score/
on “A Beginner’s Guide to Pay-Per-Click: Quality Score”Submitted How to Cluster PPC Phrases Into Related AdGroups (Perl) as a story · 1 points
HN discussionNot to step on your toes glasner, as it is an easy mistake to make, but match type DOES NOT affect quality score. All keywords on phrase and broad match are judged ONLY on instances in which the search query precisely matches the keyword, regardless of match type. This is referred to as the exact match subset. You can find more info here: http://www.rimmkaufman.com/rkgblog/2010/09/28/negative-keywo... Do you maintai…
Comment linking /rkgblog/2010/09/28/negative-keywords-do-not-affect-google-adwords-quality-score/
on “Offer HN: Adwords/PPC Help”Some people have spent much more than that on adwords and have come up with the same conclusion as google, e.g., http://www.rimmkaufman.com/rkgblog/2008/09/30/position-biddi...
Comment linking /rkgblog/2008/09/30/position-bidding/
on “AdWords: Conversion doesn't vary by position”
