Top all-time · #3734
Roger Dooley
Personal blog · neurosciencemarketing.com/blogsciencebusiness
Roger Dooley writes Neuromarketing, a personal blog at neurosciencemarketing.com about science and business. Since 2008, 21 different Hacker News readers have linked it 28 times, most often “Restaurant Menu Pricing”. It is still writing: the last post was on 2026-08-26, and you can follow it by feed.
Too few sampled comments (7) to say how often HN recommends it.?
Why HN links it
HN readers link Roger Dooley's neuromarketing blog for posts on pricing psychology, the scarcity effect, low-attention marketing and ad tracking. One commenter calls a pricing post a good starting point.
Summarised by Claude from a sample of 7 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.
Neuroscience Marketing is home of Roger Dooley's Neuromarketing blog - discussing neuroscience, persuasion, influence, behavior science, and more.
Most-linked posts?
- Restaurant Menu Pricing2 people · 2 mentions · first linked 2010-12-28
- Power of free2 people · 2 mentions · first linked 2008-07-11
- Revealed: How Steve Jobs Turns Customers into Fanatics2 people · 2 mentions · first linked 2010-08-25
What Hacker News says?
" The ad on this site was an Amazon ad for a pool filter I bought on Amazon about a week ago. It should know that I don't need these for like another year now. The other was for a cruise which I just got back from last week. " Advertising isn't just about what you really need, but also about what you will need more, or again, or earlier, because the commercial impressed the product need in your head. Neuromarketing…
Comment linking /blog/home
on “How to See What the Internet Knows About You”Submitted Restaurant Menu Pricing as a story · 78 points
HN discussionBehavior economics suggests that you're wrong[1]. Users do not like metered useage even when it benefits them. An anecdotal illustration of this at work: > What was the biggest complaint of AOL users? Not the widely mocked and irritating blue bar that appeared when members downloaded information. Not the frequent unsolicited junk e-mail. Not dropped connections. Their overwhelming gripe: the ticking clock. Users did…
Comment linking /blog/articles/the-power-of-free.htm
on “Death by a thousand likes: Facebook and Twitter are killing the open web”Submitted Revealed: How Steve Jobs Turns Customers into Fanatics as a story · 6 points
HN discussionI designed supraliminal posters[1] to counter the covert forms of persuasion like Low Attention Processing marketing[2]. I definitely find them helpful, especially for meditation. [1] http://zenpusher.com [2] http://www.neurosciencemarketing.com/blog/articles/low-atten...
Comment linking /blog/articles/low-attention-branding.htm
on “The New Mind Control – The internet has spawned subtle forms of influence”Submitted The neuromarketing of burgers as a story · 4 points
HN discussionhttp://www.neurosciencemarketing.com/blog/articles/apple-fan... is quite interesting in this regard. I know its focused on Apple users, but I wouldn't be surprised if you get similar results by putting evangelists for different platforms through the experiment.
Comment linking /blog/articles/apple-fanboy-religious-fanatic.htm
on “As I run past the RIM buildings, I see these posters”Submitted Power of free as a story · 4 points
HN discussionI'd actually say this is an example of the "scarcity effect." http://www.neurosciencemarketing.com/blog/articles/scarcity-... WORCHEL, LEE, AND ADEWOLE (1975) asked people to rate chocolate chip cookies. They put 10 cookies in one jar and two of the same cookies in another jar. The cookies from the two-cookie jar received higher ratings—even though the cookies were exactly the same! Not only that, but if there were…
Comment linking /blog/articles/scarcity-effect.htm
on “Pebble's E-Paper Watch Exceeds $10 Million Raised On Kickstarter”Submitted The Last Name Effect: Why Zimmerman Is Impatient (2011) as a story · 2 points
HN discussionhttp://www.neurosciencemarketing.com/blog/articles/neuro-men... - is thin on evidence and designer focussed (summary 9 rather than $8.99) but a good starting point. -- OT: This is good on setting prices, consumer surplus, etc..
Comment linking /blog/articles/neuro-menus-and-restaurant-psychology.htm
on “Ask HN: $4.99 VS $5 - Does odd number pricing work?”Submitted Apple Fanboy = Religious Fanatic? as a story · 2 points
HN discussionBecause having something priced as "free" is distorts the market. Consumers don't see immediately the price they pay for the product. There's plenty of experiments with people having to choose between something that is $1 in price difference and when both options are paid, people make a rational choice. However, when one of the options is free and the other cost 1$, a disproportionate amount of people choose the fre…
Comment linking /blog/articles/the-power-of-free.htm
on “Meta (Facebook and Instagram) prohibited from using personal data for ads”Submitted Big Mood Swing from Small Change as a story · 2 points
HN discussionSubmitted Neuromarketing: How Steve Jobs Turns Customers into Fanatics as a story · 2 points
HN discussionSubmitted Want some emotion with that website? as a story · 2 points
HN discussionSubmitted “The Interpreter” Screws Up Market Research as a story · 1 points
HN discussionSubmitted 3 Ways Video Games Use Neuroscience for Growth and Marketing as a story · 1 points
HN discussionSubmitted How To Use Product Order To Increase Sales as a story · 1 points
HN discussionSubmitted Does Your Domain Say "Trust Me?" as a story · 1 points
HN discussionSubmitted How “Loss” Can Be a Winning Strategy as a story · 1 points
HN discussionSubmitted Use Ratings to Improve Real Satisfaction as a story · 1 points
HN discussionSubmitted Fancy Fonts Boost Memory Recall as a story · 1 points
HN discussionSubmitted Revealed: How Steve Jobs Turns Customers into Fanatics as a story · 1 points
HN discussionSubmitted Dang, that Billboard sure smells good as a story · 1 points
HN discussionSubmitted Disney’s Secret Austin Neuromarketing Lab as a story · 1 points
HN discussionSubmitted Personal branding: Identity Theft via Google? as a story · 1 points
HN discussionSubmitted Show You Trust Your Customer as a story · 1 points
HN discussion
