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Torchbox

Company blog · torchbox.com/blog · on HN as tomdwebdesignbusiness

Torchbox is the company blog at torchbox.com, writing about web, design and business. Since 2010, 12 different Hacker News readers have linked it 17 times, most often “Not selling up”. It is still writing: the last post was on 2026-10-21, and you can follow it by feed.

Visit the blog
17mentions?
12HN people?
2010–2023first – last linked?
Links on Hacker News per year · peak 4 in 2019

Too few sampled comments (7) to say how often HN recommends it.?

Why HN links it

HN commenters link Torchbox's blog for its posts on the employee-owned trust, Mythical Man-Month lessons on team size, and the NASA/JPL launch on Wagtail CMS. No comment judges the writing itself.

Summarised by Claude from a sample of 7 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.

Torchbox is the agency partner for socially progressive organisations with ambitious digital ideas. Services include UX Design, Website Development, Custom Web Apps, PPC & SEO, Google Analytics, Wagtail Development and Social Media Marketing.

The author on HN?

tomd · 636 karma · member since 2010

tom dyson, torchbox.com co-founder, runs the wagtail.io project

From their public HN profile, which links to this site.

Most-linked posts?

  1. Not selling up
    4 people · 4 mentions · first linked 2019-06-27
  2. /blog/nasa-jpl-launches-on-wagtail/
    2 people · 2 mentions · first linked 2023-10-07
  3. /careers/employee-owned-trust
    2 people · 2 mentions · first linked 2022-06-20

What Hacker News says?

  1. For a few years before I sold my small (UK) company, our employment contracts had a bonus clause in. It guaranteed a bonus payout from a pool of 5% of any future sale, based on a multiple of years service (up to 5) and salary at the time of sale. We sold for a similar sum and the bonuses were pretty small by SV standards - a bit more than £20,000 for a few, down to a few £00 for people who had just joined (maybe 50%…

    Comment linking /blog/not-selling-up/

    on “I sold Baremetrics”
  2. Submitted Not selling up as a story · 35 points

    HN discussion
  3. 10 is already too many. 8 is the limit before you get diseconomies of scale. This was already well described over 40 years ago in the mythical man month https://torchbox.com/blog/40-year-old-lessons-and-mythical-m... ... there’s also a ton of writing on ideal Marine squad size that tells the same story

    Comment linking /blog/40-year-old-lessons-and-mythical-man-month/

    on “Attention is your scarcest resource”
  4. Submitted Web agencies should do more than just hand over a set of templates as a story · 7 points

    HN discussion
  5. It's surely not that bleak (at least, not everywhere). And it doesn't have to be remotely about 'politics'. My old employer made the leap to employee-owned and they seem to be going from strength to strength. https://torchbox.com/careers/employee-owned-trust

    Comment linking /careers/employee-owned-trust

    on “On leaving Mapbox after 12 years”
  6. Submitted Collaborative iPad Christmas card as a story · 5 points

    HN discussion
  7. I'm from Torchbox, the UK agency who created this CMS. We launched Wagtail here on HN just over a year ago, and are currently preparing to release version 1.0, whose headline feature is 'StreamField', our attempt to handle the old CMS dilemma of editor flexibility versus structured data: https://torchbox.com/blog/rich-text-fields-and-faster-horses... It's been an exciting year for us, but we've seen a significant in…

    Comment linking /blog/rich-text-fields-and-faster-horses/

    on “Wagtail”
  8. Submitted We’ve dropped Drupal as a story · 4 points

    HN discussion
  9. Link to their blog post https://torchbox.com/blog/not-selling-up/

    Comment linking /blog/not-selling-up/

    on “Not selling up”
  10. Submitted Not Selling Up as a story · 2 points

    HN discussion
  11. The company Torchbox (creators of Wagtail CMS) are an interesting example of an employee owned company. In their case it was a matter of the founders selling/moving most of their ownership to an Employee Owned Trust (as opposed to starting as a coop from scratch) - EOT is an interesting option in the UK with tax incentives to make it work. https://torchbox.com/careers/employee-owned-trust https://baxendaleownership.…

    Comment linking /careers/employee-owned-trust

    on “Ask HN: Where are laid off employees gathering?”
  12. Submitted The simple hack to make meetings better as a story · 1 points

    HN discussion
  13. JPL and others use Wagtail. NASA is big. https://torchbox.com/blog/nasa-jpl-launches-on-wagtail/

    Comment linking /blog/nasa-jpl-launches-on-wagtail/

    on “Why NASA Chose WordPress for Revamping Its Flagship Website”
  14. Submitted Women in Tech as a story · 1 points

    HN discussion
  15. Enterprises tend to use a variety of CMSes. According to https://torchbox.com/blog/nasa-jpl-launches-on-wagtail/ only JPL was on Wagtail; I believe that’s now also on WordPress, albeit a separate install of it. (I recently spoke to some of the people who worked on these sites; may be misremembering!)

    Comment linking /blog/nasa-jpl-launches-on-wagtail/

    on “Why NASA Chose WordPress for Revamping Its Flagship Website”
  16. Submitted NHS picks Wagtail CMS as a story · 1 points

    HN discussion
  17. Submitted Facebook Free Basics, on Wagtail as a story · 1 points

    HN discussion

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