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Alex Murrell

Personal blog · alexmurrell.co.uk/articlesbusinessculture

Alex Murrell's personal blog at alexmurrell.co.uk covers business and culture. Since 2020, 25 different Hacker News readers have linked it 26 times, most often “The age of average (2023)”. It is still writing: the last post was on 2026-08-21, and you can follow it by feed.

Visit the blog
26mentions?
25HN people?
2020–2026first – last linked?
Links on Hacker News per year · peak 10 in 2023

Too few sampled comments (14) to say how often HN recommends it.?

Why HN links it

HN readers link Alex Murrell's essay "The Age of Average", which argues that cars, buildings, websites, films and music are converging on a bland mean. It is cited across many threads on design and culture homogenization.

Summarised by Claude from a sample of 14 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.

Most-linked posts?

  1. The age of average (2023)
    20 people · 20 mentions · first linked 2023-03-25
  2. The forecasting fallacy (2020)
    3 people · 3 mentions · first linked 2020-09-18

What Hacker News says?

  1. LaundroMat · 2024-09-30Recommends
    You'll like this: https://www.alexmurrell.co.uk/articles/the-age-of-average

    Comment linking /articles/the-age-of-average

    on “NotebookLM's automatically generated podcasts are surprisingly effective”
  2. Submitted The age of average (2023) as a story · 250 points

    HN discussion
  3. I made a comment related to this recently ( https://news.ycombinator.com/item?id=45486391 ) and I got a lot of helpful responses that I think help explain some of these trends: 1. With the Internet, things "converge to an optimum" much faster than before where you had more regional variation. Dominant design, https://en.wikipedia.org/wiki/Dominant_design , explains part of this trend. 2. This article from earlier th…

    Comment linking /articles/the-age-of-average

    on “The decline of deviance”
  4. Submitted The forecasting fallacy (2020) as a story · 91 points

    HN discussion
  5. this post which mentioned in the OP has far broader examples https://www.alexmurrell.co.uk/articles/the-age-of-average

    Comment linking /articles/the-age-of-average

    on “The decline of deviance”
  6. Submitted The Forecasting Fallacy as a story · 12 points

    HN discussion
  7. He covers music in a follow up article, https://www.alexmurrell.co.uk/articles/the-age-of-average-en... : "Chart topping tracks are becoming shorter, less melodically diverse and more lyrically repetitive". According to him, it is not just tastes, it is the way musicians get paid: "Streaming platforms pay artists each time a track gets listened to. And a “listen” is classified as 30 seconds or more of playback. To m…

    Comment linking /articles/the-age-of-average-encore

    on “The age of average (2023)”
  8. Submitted The Forecasting Fallacy as a story · 7 points

    HN discussion
  9. In some narrow sense, this headline reminds me of this Alex Murrell blog post from 2023 called "The Age of Average": https://www.alexmurrell.co.uk/articles/the-age-of-average (HN discussion from that time: https://news.ycombinator.com/item?id=35355703 ). Covers the strange phenomenon of cultural homogenization, with all designs (cars, buildings, brand logos, websites, etc) reverting to a mean. In some sense, I'm not…

    Comment linking /articles/the-age-of-average

    on “A.I. Is Homogenizing Our Thoughts”
  10. Submitted The Age of Average as a story · 4 points

    HN discussion
  11. I think it’s a mix of social media and risk aversion, this article touches on the broader discussion as it impacts many kinds of design https://www.alexmurrell.co.uk/articles/the-age-of-average

    Comment linking /articles/the-age-of-average

    on “The death of industrial design and the era of dull electronics”
  12. Submitted The Age of Average as a story · 3 points

    HN discussion
  13. lifefeed · 2024-01-16Recommends
    It's not coffee shops, it's everything. I read an essay last year on this topic, "The age of average" by Alex Murrell ( https://www.alexmurrell.co.uk/articles/the-age-of-average ) and it's stayed in my mind ever since. Cars, home interiors, instagram photos, skylines, self help books, franchise movies. The design of everything in our lives has become so relentlessly optimized we have a global culture that's stuck a…

    Comment linking /articles/the-age-of-average

    on “The tyranny of the algorithm: why every coffee shop looks the same”
  14. Submitted The Age of Average (Encore) as a story · 3 points

    HN discussion
  15. toppy · 2026-07-06Recommends
    Alex Murrell has a great piece on this: https://www.alexmurrell.co.uk/articles/the-age-of-average

    Comment linking /articles/the-age-of-average

    on “Regression to the Mean: on LLMs and the quiet death of the new”
  16. Submitted The Age of Average as a story · 2 points

    HN discussion
  17. Why not put some other generative AI oon top of that to further fuel the age of average? https://www.alexmurrell.co.uk/articles/the-age-of-average

    Comment linking /articles/the-age-of-average

    on “'Indiana Jones 5' will feature a de-aged Harrison Ford for the first 25 minutes”
  18. Submitted Adland Is an Island as a story · 2 points

    HN discussion
  19. The video is pretty slick, however i can't help but be reminded of the other story that hit the HN frontpage earlier today: "The age of average" https://www.alexmurrell.co.uk/articles/the-age-of-average These designs are not new and exciting, quite the opposite. I'm happy to be proven wrong!

    Comment linking /articles/the-age-of-average

    on “Launch HN: Noya (YC W23) – a product design tool for non-designers”
  20. Submitted The Age of Average as a story · 1 points

    HN discussion
  21. Gotta love that globohomo convergence in the age of average. https://www.alexmurrell.co.uk/articles/the-age-of-average

    Comment linking /articles/the-age-of-average

    on “An End to Pop”
  22. Submitted The Age of Average as a story · 1 points

    HN discussion
  23. atmosx · 2023-12-05Recommends
    Related (and one of the most interesting articles I've read the last few years): https://www.alexmurrell.co.uk/articles/the-age-of-average

    Comment linking /articles/the-age-of-average

    on “As Nepali villages modernize, mokha art is on the verge of disappearing”
  24. Submitted The Age of Average as a story · 1 points

    HN discussion
  25. In an objective sense, more new releases today are continuations of existing franchises than they were in the 90s. See https://www.alexmurrell.co.uk/articles/the-age-of-average , which was on the front page earlier this week. Subjectively, the few teens I interact with seem hyped for new installments in old franchises, updates to existing games with more content, or remakes of old classics. I don't think there's as…

    Comment linking /articles/the-age-of-average

    on “E3 Has Been Canceled”
  26. How Silicon Valley helps spread the same sterile aesthetic across the world[1], Discussion:[2] The age of average[3], Discussion: [4] 1: https://www.theverge.com/2016/8/3/12325104/airbnb-aesthetic-... 2: https://news.ycombinator.com/item?id=33520414 3: https://www.alexmurrell.co.uk/articles/the-age-of-average 4: https://news.ycombinator.com/item?id=35355703

    Comment linking /articles/the-age-of-average

    on “Are logos all starting to look the same?”

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