Top all-time · #4145
Portent
Company blog · portent.com/blogbusinessweb
Portent is the company blog at portent.com, writing about business and web. Since 2012, 18 different Hacker News readers have linked it 26 times. The last post was in 2024, but the archive is still widely read.
For over 20 years, Portent has helped businesses grow with integrated digital marketing strategies that drive significant results across the entire marketing stack.
What Hacker News says?
The data in Webmaster Tools has been historically unreliable[1][2]. If you compare it to data in Google Analytics, the two have often been world's apart. Sadly, this isn't going to come close to replacing accurate keyword data in GA. [1] http://www.portent.com/blog/analytics/google-webmaster-tools... [2] http://moz.com/blog/comparing-ranktracking-methods-browser-v...
Comment linking /blog/analytics/google-webmaster-tools-query-data-is-worthless.htm
on “Google to Encrypt All Keyword Searches”Submitted Your infographic isn't an infographic. It's just a crappy graphic. as a story · 175 points
HN discussionI don't know. The landing page http://www.portent.com/ is painfully slow for me. The optimization listed are mostly frontend optimization. The first thing I would do is to figure out the bottleneck. curl -w "\nTotal time: %{time_total}\nTime pretransfer: %{time_pretransfer}\nTime starttransfer: %{time_starttransfer}\nSize download: %{size_download}\nSpeed download: % {speed_download}\n" http://www.portent.com/ Total…
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on “How to make a site really freaking fast”Submitted Pagination Tunnels – An Experiment in Crawlability and Click Depth as a story · 43 points
HN discussionArticles like this always seem to miss the ways that the big analytics platforms are used in real life by marketing and product teams. If all you are doing is measuring page hits, then Google Analytics is overkill and you should be using one of the privacy focused alternatives. However, if you care about connecting your marketing tactics to larger strategic goals and measuring the impact of your work, a properly con…
Comment linking /onetrick/
on “Counting Ghosts: A case for abandoning web analytics”Submitted How to make a site really freaking fast as a story · 30 points
HN discussionSubmitted Twitter Ads: Terrible or Terrific? as a story · 3 points
HN discussionSubmitted Cartoons outperform stock photos 2:1 as a story · 3 points
HN discussionSubmitted Code Coverage Analysis for Better Page Speed as a story · 2 points
HN discussionSubmitted Lessons that changed my career as a story · 2 points
HN discussionSubmitted How often does Google rewrite our title tags? Turns out it's 63% of the time as a story · 1 points
HN discussionSubmitted How Often Does Google Ignore Our Meta Descriptions? as a story · 1 points
HN discussionSubmitted Hone Your Marketing EQ Through Uncertain Times as a story · 1 points
HN discussionSubmitted What I’ll Do When Google Dies as a story · 1 points
HN discussionSubmitted Set Up a GDPR Cookie Consent Form Using Google Tag Manager as a story · 1 points
HN discussionSubmitted 14 Little Things to Make Your Content Better as a story · 1 points
HN discussionSubmitted Bush got scooped for his own domain. New tool saves politicians from same fate as a story · 1 points
HN discussionSubmitted The Coming Mobile SEO End Times as a story · 1 points
HN discussionSubmitted Light It Up: Integrative Site Design and Development for Marley Natural as a story · 1 points
HN discussionSubmitted One-trick Ponies Get Shot: Getting Digital Marketing Right as a story · 1 points
HN discussionSubmitted What Does a Degree in Architecture Have to Do with Web Design and Development? as a story · 1 points
HN discussionSubmitted How to Create a Content Strategy (In Only 652 Steps) as a story · 1 points
HN discussionSubmitted Dynamic Search Ads: A Slow and Painful Journey as a story · 1 points
HN discussionSubmitted PPC Predictions for 2013: Why Not? as a story · 1 points
HN discussionSubmitted Internet marketing for startups: with a twist of lemon as a story · 1 points
HN discussionSubmitted Facebook is watching you (even more than you thought) as a story · 1 points
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