Top all-time · #1117
Avinash Kaushik
Personal blog · kaushik.net/avinashbusinessdata
Avinash Kaushik's personal blog at kaushik.net covers business and data. Since 2007, 61 different Hacker News readers have linked it 80 times, most often “Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models”. It is still writing: the last post was on 2026-10-22, and you can follow it by feed.
Too few sampled comments (22) to say how often HN recommends it.?
Why HN links it
HN readers recommend Avinash Kaushik's blog on web analytics, marketing measurement and dashboards, often as a starting point for learning analytics.
- Recommended for · 11 comments
- Called 'pretty fantastic', 'a gem', and 'great starting points'; posts 'packed with actionable information'; recommended for learning analytics.
Summarised by Claude from a sample of 22 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.
Avinash Kaushik shares practical frameworks on marketing, analytics, strategy, measurement, experimentation, and AI at his blog, Occam’s Razor.
Most-linked posts?
- /avinash/9 people · 9 mentions · first linked 2010-06-23
- Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models2 people · 3 mentions · first linked 2013-08-14
- Beginner's Guide To Web Data Analysis: Ten Steps To Success2 people · 2 mentions · first linked 2010-12-04
- End of Dumb Tables in Web Analytics Tools (Hello: Weighted Sort)2 people · 2 mentions · first linked 2010-09-08
What Hacker News says?
GA's paradigm is based on the Acquisition/Behavior/Conversion model championed by Avinash Kashik. His blog and Google's own courses are great starting points. https://www.kaushik.net/avinash/ https://www.kaushik.net/avinash/digital-marketing-and-measur... https://analytics.google.com/analytics/academy/
Comment linking /avinash/digital-marketing-and-measurement-model/
on “Umami: Self-hosted open-source alternative to Google Analytics”Submitted Fixing high bounce / low conversion web pages as a story · 42 points
HN discussionThere are lots of companies with more than 127,104 employees that manage just fine. Boing across the street for instance. The reason for the cuts is two fold. First, Microsoft acquired Nokia and they're going to let go of all of most of the non-engineering staff, as well as a lot of the management. Second, Microsoft just restructured itself. It used to run like a conglomerate with VP essentially running their indivi…
Comment linking /avinash/wp-content/uploads/2012/08/org_structure_google_microsoft_oracle_facebook_apple.png
on “Microsoft Looks to Cut Up to 18,000 Jobs”Submitted Seven Steps to Creating a Data Driven Decision Making Culture. as a story · 20 points
HN discussionFederated protocols are decentralized, though; there's no central point of control. This graphic has been done to death at this point but it's relevant here: https://www.kaushik.net/avinash/wp-content/uploads/2009/12/c...
Comment linking /avinash/wp-content/uploads/2009/12/centralized_decentralized_distributed.png
on “Dino: An open-source application for XMPP messaging”Submitted Experimentation and Testing: A Primer | Occam's Razor by Avinash Kaushik as a story · 9 points
HN discussionThis is a topic near and dear to my heart. First, didn't realize this was Rand Fishkin writing it. He knows his stuff. He also has another linked article in there that is more prescriptive on incrementality measurement being all that matters and how to think about it at a high level and I completely agree it is all the matters. https://sparktoro.com/blog/how-to-measure-hard-to-measure-ma... That in turn links to ano…
Comment linking /avinash/marketing-analytics-attribution-is-not-incrementality/
on “Attribution is dying, clicks are dying”Submitted Analytics Becomes Intelligent. Hello Insights as a story · 5 points
HN discussionThe point is that numbers in themselves means nothing to most people and are actually not actionable. The purpose of a dashboard is to give instant feedback on something that requires it. (Driving a car, airplane, nuclear reactor, space station, server load) i.e. if something is wrong you should be able to see it right away so you can take action. The dashboards we see today are more like vanity boards which feed ou…
Comment linking /avinash/smart-analytics-dashboard-modules-insightful-dimensions-best-metrics/
on “The laws of shitty dashboards”Submitted The Lean Analytics Cycle: Metrics Hypothesis Experiment Act as a story · 4 points
HN discussionI recommend two resources on creating dashboards, both from very experienced practitioners: 1) http://www.kaushik.net/avinash/digital-dashboards-strategic-... 2) Information Dashboard Design by Stephen Few - http://www.amazon.ca/Information-Dashboard-Design-Effective-...
Comment linking /avinash/digital-dashboards-strategic-tactical-best-practices-tips-examples/
on “The laws of shitty dashboards”Submitted Insights from 11 months of working at Google as a story · 4 points
HN discussionI appreciate you sharing your information as it came across as an honest attempt to be helpful, however I think you might find it helpful to read this post by Avinash Kaushik [1] and then reread my post. I do digital advertising for a living, and that post is what I recommend to all who are new to the concept of cross-channel attribution as it is a very complex topic from both a data, math, and business standpoint.…
Comment linking /avinash/multi-channel-attribution-modeling-good-bad-ugly-models/
on “Facebook Climbs to 1.59B Users, Beats Q4 Estimates with $5.8B Revenue”Submitted End of Dumb Tables in Web Analytics Tools (Hello: Weighted Sort) as a story · 4 points
HN discussionAvinash Kaushik's blog is pretty fantastic ( http://www.kaushik.net/avinash/ ). Pretty much every post is packed with actionable information.
Comment linking /avinash/
on “Advanced Google Analytics for Startups”Submitted Artificial Intelligence: Implications on Marketing, Analytics, and You as a story · 3 points
HN discussionIt really depends who you talk to. At Groupon EU, Japan, Korea and USA we called customer life time value "LTV". Also, Avinash Kaushik, author of one of the best books on Web Analytic and previous Google Evangelist, uses LTV as well. http://www.kaushik.net/avinash/analytics-tip-calculate-ltv-c...
Comment linking /avinash/analytics-tip-calculate-ltv-customer-lifetime-value/
on “What hackers don’t know about business”Submitted This I Believe: A Manifesto for a Magnificent Career as a story · 3 points
HN discussionYou might want to follow Avinash Kaushik (hopefully I wrote it right), his blog is quite popular and for very good reasons: http://www.kaushik.net/avinash/ His book, Web Analytics 2.0, is an eye opener in terms of defining your own goals and processes, highly suggested.
Comment linking /avinash/
on “Advanced Google Analytics for Startups”Submitted Beginner's Guide To Web Data Analysis: Ten Steps To Success as a story · 3 points
HN discussionSee also: http://www.kaushik.net/avinash/2010/09/end-dumb-tables-web-a...
Comment linking /avinash/2010/09/end-dumb-tables-web-analytics-tools-weighted-sorts.html
on “How we improved the SEO performance of WW.com, a mini how-to”Submitted The Difference Between Web Reporting And Web Analysis as a story · 3 points
HN discussionRespectfully, this is a submarine PR piece. From the last paragraph: > "It’s a lot of work to build out accurate multi-touch attribution, but there are third-party solutions out there that can simplify the process. My company Interstate makes a pretty good one in my opinion!" That said, the importance of the topic, cross-channel attribution, cannot be emphasized enough for any company doing any sort of serious digit…
Comment linking /avinash/multi-channel-attribution-modeling-good-bad-ugly-models/
on “How to Lose Money on Paid Marketing”Submitted Beginner's Guide To Web Data Analysis: Ten Steps To Success as a story · 3 points
HN discussionedit: for lesser known, I would say: - Whitney Johnson's blog on disrupting yourself: http://whitneyjohnson.com - Occam's Razor on data driven marketing: http://www.kaushik.net/avinash/ - Copyblogger (probably in the well known bucket but still really good): http://www.copyblogger.com/blog/
Comment linking /avinash/
on “Ask HN: What are some blogs of really smart people you check regularly?”Submitted Google Insights for Search: Competitive Intelligence Analysis as a story · 3 points
HN discussionThis is a post about tracking the increase of active blog readers. I think it can be taken as a broad parallel to active users. http://www.kaushik.net/avinash/2007/11/blog-metrics-six-reco... By measuring well you may find some insight that'll help. The jist of the examples is that readers (apply to users) are acquired one at a time. Digg, stumble & such are not going to give you a massive spike in users. Nothing pr…
Comment linking /avinash/2007/11/blog-metrics-six-recommendations-for-measuring-your-success.html
on “Ask HN: How do I get to that next level of traffic?”Submitted "Engagement" Is Not A Metric, It's An Excuse as a story · 3 points
HN discussionThere are two great books for you: 1. Web Analytics 2.0, by Avinash Kaushik. He's the Analytics evangelist at Google and his book is very easy to read. Start here. He also keeps a blog: http://www.kaushik.net/avinash/ . The archives are a gem of a resource. 2. Advanced Web Metrics with Google Analytics by Brian Clifton. A much drier read (the guy has a PhD in Chemistry and writes with the dry academic style) but an…
Comment linking /avinash/
on “Ask HN: Google Analytics for Startups?”Submitted AI Age Marketing: Bye SEO, Hello AEO as a story · 2 points
HN discussion
